Secret Royalty On Tour

Jill Brinsdon is a creative director, brand storyteller and highly regarded coach with chronically itchy feet. Co-founder of Tricky, one of New Zealand’s leading brand and culture agencies, she’s known for her sharp strategic eye and her ability to translate business into human truth.

She’s also a seasoned media commentator and MC, often found sparking the kind of conversations that shift how people see themselves and their worlds.

Jill lives between Central Otago and Auckland with her very handsome man and two life-affirming dogs, though she likes to pretend she lives in lots of other places too.

“I don’t travel just to see the world — I travel to see what it stirs in me. Sometimes it’s awe, sometimes it’s discontent, often it’s a reminder that the best adventures can be found in missed trains and dubious recommendations. These stories aren’t guides or glossy postcards; they’re “the crack that lets the light in”.

They’re finding the best of me in the middle of everywhere”.